by Jordan Mulford | May 8, 2026 | Leadership, Press Release
May 2026 – CBE Customer Solutions is pleased to announce the arrival of Isaac Major as the new Vice President of BPO Growth. In this role, Isaac will lead strategic sales efforts, expand enterprise partnerships, and drive growth across CBE Customer Solutions’ BPO portfolio.
Isaac brings more than ten years of experience as a customer experience and operations leader, helping organizations scale through smarter service delivery, data visibility and operational alignment. Working closely with logistics, financial services, and high-growth companies, he specializes in connecting operational execution with financial outcomes across both customer facing and back-office functions.
Known for crafting innovative sales strategies and managing complex deal cycles, he has a proven track record of spearheading U.S. market expansions, managing multimillion-dollar pipelines, and delivering double-digit revenue growth for organizations ranging from startups to global enterprises.
“Isaac brings the kind of drive, relationship focus, and industry expertise that makes an immediate impact in sales leadership,” said Erica Parks, President and CEO of CBE Customer Solutions. “He understands how to build trust with clients, identify opportunities, and create solutions that deliver real results. His energy, strategic mindset, and commitment to execution make him a strong addition to our team, and we are excited to have him at CBE.”
Major shared his thoughts on CBE’s mission and future: “What stood out to me about CBE is how it pairs long-standing stability with a genuine commitment to customer care. Even in my first few days, it was clear the company takes a proactive approach to supporting clients’ customers—prioritizing long-term outcomes over short-term cost cutting. That combination of experience, culture, and forward thinking positions CBE well for continued growth as a trusted partner in highly regulated industries.”
Isaac’s appointment reflects CBE Customer Solutions’ continued investment in experienced leadership as the company expands its BPO capabilities and deepens relationships with enterprise clients across industries.
About CBE Customer Solutions
CBE Customer Solutions is a premiere provider of customer experience and business process outsourcing services, delivering tailored CX strategies, agent development programs, and technology-forward solutions for clients across a range of industries. A subsidiary of CBE Companies, CBE Customer Solutions is headquartered in Cedar Falls, Iowa. Learn more at https://cbecustomersolutions.com/
by Jordan Mulford | Apr 28, 2026 | Press Release
FOR IMMEDIATE RELEASE
Cedar Falls, IA – CBE Customer Solutions is proud to announce that Erica Parks, President and Chief Executive Officer, has been inducted into the University of Northern Iowa (UNI) Women Business Hall of Fame. The honor recognizes distinguished UNI alumni who have demonstrated exceptional leadership, professional achievement, and a lasting commitment to empowering others in business.
Parks earned her Bachelor of Arts in Accounting with a minor in Finance from UNI in 2010 before completing a fifth year to obtain her CPA certification. She later added an Executive MBA from the University of Iowa in 2019.
At CBE Customer Solutions, Parks has built a distinguished career spanning multiple disciplines and levels of leadership. Rising from Controller to Chief Financial Officer and ultimately President and CEO, she has guided the organization through sustained growth while reinforcing the company’s commitment to compliance, integrity, and exceptional client outcomes.
“Erica’s induction into the UNI Women of Business Hall of Fame is a moment worth celebrating and frankly, one that comes as no surprise to anyone who has had the privilege of working alongside her. She leads with heart, integrity, and an unwavering belief in the potential of the people around her. Her journey from UNI graduate to CEO is a testament to what excellence and authenticity can achieve, and her impact on this organization and the people in it is far from finished. CBE Customer Solutions is incredibly proud to celebrate this recognition alongside her,” said Dr. Albert Smothers, Chief People Officer at CBE Customer Solutions.
Beyond her executive responsibilities, Parks remains deeply committed to mentoring the next generation of business leaders, advancing opportunities for women in the workplace, and leading with authenticity. Her recognition reflects these values and her ongoing dedication to lifting others as she rises.
CBE Customer Solutions is honored to celebrate this achievement alongside Erica and congratulates all inductees recognized by the UNI Women Business Hall of Fame.
About CBE Customer Solutions
CBE Customer Solutions is a leading provider of contact center and customer experience solutions, committed to delivering compliant, people-first service on behalf of its clients. As a subsidiary of CBE Companies, CBE Customer Solutions combines decades of industry expertise with a culture rooted in integrity, innovation, and exceptional outcomes.
by Jordan Mulford | Oct 17, 2025 | Press Release
Cedar Falls, IA – October 17, 2025 – CBE Customer Solutions is honored to be recognized as one of 31 winners in the Outsourcing Impact Review (OIR) 2025 Awards, presented by Outsource Accelerator (OA). The company’s impactful initiative, CBE Cares, has been celebrated for its significant contribution to advancing positive change and innovation across the global outsourcing industry.
Celebrating purpose-driven outsourcing
Now in its third year, the OIR 2025 Awards spotlights organizations that exemplify leadership in sustainability, community empowerment, and social innovation. CBE Customer Solutions’ CBE Cares initiative stood out for its meaningful results in the Community Building category – demonstrating how outsourcing can be a force for good through consistent investment in people and purpose.
Through programs such as the Employee Community Outreach Program (ECOP), Partners in Education, and a longstanding United Way Partnership, CBE empowers employees to take an active role in identifying and supporting causes that matter most to them. Each initiative is grassroots and employee-voted, ensuring that CBE’s impact remains timely, relevant, and deeply personal to local needs across Iowa, Tennessee, Texas, and the Philippines.
In 2024 alone, CBE employees raised over $68,000 for United Way campaigns, donated over $45,000 through ECOP to 12 community organizations, supported more than 1,300 students with school supplies through Partners in Education, and dedicated over 120 volunteer hours to community projects.
“CBE Cares represents the heart of who we are as a company,” said Erica Parks, President and CEO of CBE Customer Solutions. “It reflects our belief that when people are empowered to give back, real transformation happens within our communities and within ourselves. This recognition from Outsource Accelerator reinforces our commitment to people, purpose, and partnership.”
Featured in the OIR 2025 Report
As one of this year’s 31 winners, CBE Customer Solutions is featured in the Outsourcing Impact Review 2025 Report, launched globally on October 17, 2025. This annual publication recognizes the most pioneering social impact initiatives led by outsourcing firms worldwide, spanning community development, education, health, and inclusion.
“The 2025 OIR Awards and Report serve as a testament to the growing role of the outsourcing industry in global sustainability efforts,” Derek Gallimore, Chief Executive Officer (CEO) of Outsource Accelerator, commented. “Companies are not only redefining the outsourcing model but are also transforming how businesses across industries can contribute to positive social change. This report highlights their leadership in addressing pressing global challenges and serving the community.”
About the OIR 2025
The Outsourcing Impact Review (OIR) is an annual global study developed by Outsource Accelerator, the world’s leading outsourcing marketplace and advisory. The OIR Awards celebrate companies whose initiatives redefine what outsourcing can achieve by driving social impact, sustainability, and ethical business practices. Now in its third edition, the 2025 review features 31 trailblazing winners from around the world who are shaping the future of responsible outsourcing.
Learn more
Discover more about CBE Customer Solutions’ CBE Cares initiative and its ongoing commitment to ethical and impactful outsourcing at https://www.cbecustomersolutions.com/cbe-cares/ or contact:
Media Contact:
Casey Cipoletti
VP, Marketing
casey.cipoletti@cbecompanies.com
319-427-4508
View all 2025 winners and the OIR Report at https://impact.outsourceaccelerator.com
About CBE Customer Solutions
CBE Customer Solutions, a division of CBE Companies, delivers customer experience outsourcing solutions that help clients achieve operational excellence, maintain brand integrity, and enhance customer loyalty. With decades of experience supporting highly regulated industries, CBE combines secure, compliance, and culture-aligned service delivery with a deep commitment to people and purpose. Learn more at https://cbecustomersolutions.com/.
About Outsource Accelerator
Outsource Accelerator (OA) is the world’s trusted source of independent information, advisory, and expert implementation of outsourcing. We offer the world’s leading aggregator marketplace for outsourcing. It specifically provides the conduit between world-leading outsourcing suppliers and businesses – clients – across the globe. Our website has over 5,000 articles, 500+ podcast episodes, and a comprehensive directory with 4,000+ BPO companies which are all designed to make it easier for clients to learn about and engage with outsourcing. www.outsourceaccelerator.com
by Jordan Mulford | Jun 24, 2025 | Press Release
FOR IMMEDIATE RELEASE
[Cedar Falls, IA] – [June 24, 2025] – CBE Companies is honored to be named a 2025 Torch Awards for Ethics recipient by the Better Business Bureau, recognizing its commitment to ethical leadership, transparency, and long-term trust-building across all areas of its business.
CBE Companies delivers customer care and BPO solutions through its family of brands: CBE Group, CBE Customer Solutions, and LocateSmarter. What began as a small credit bureau in Iowa in 1933 has evolved into a global organization known for its integrity, innovation, and strong community values.
“This award is not just a reflection of our company — it’s a reflection of the people behind it and how we engage with consumers,” said Erica Parks, President and CEO of CBE Companies. “Our team has built a culture rooted in integrity, transparency, and purpose. We don’t see ethics as a checkbox; we see it as the foundation of trust, and in turn, trust as the currency of sustainable leadership.”
CBE’s ethical foundation was shaped by Owner and Chairman, Tom Penaluna, who transformed the company in the 1980s with a vision for national expansion built on a people-first culture. That legacy continues today. From regulated client partnerships to employee development and local philanthropy, ethics guide every aspect of the CBE’s operations.
Each quarter, CBE employees raise over $15,000 for local causes selected by employee vote and continue long-standing partnerships with organizations like the United Way. In the Philippines, CBE teams contribute through education programs and medical missions, reinforcing the company’s commitment to giving back globally.
“We are committed to doing the right thing, even when no one’s watching,” Parks added. “It shows up in how we lead, how we serve our customers, and how we show up in our communities. We believe that ethical business is good business.”
The BBB Torch Awards for Ethics celebrate businesses that build trust through strong character, ethical practices, and community engagement. For CBE, it’s a symbol of the standards they live by every day, and the kind of partner they strive to be.
About CBE Companies
Founded in 1933, CBE Companies is reimagining what partnership should look like: intentional, transparent, and deeply invested in mutual success. We specialize in outsourcing and contact center solutions designed around each brand’s values and vision. Our flexible delivery model is backed by enterprise-grade compliance and security but delivered with the care and agility of a boutique provider.
With more than 1,200 employees across the U.S. and the Philippines, including a strong remote workforce, our teams are immersed early, empowered with smart technology, and driven by a customer-first mindset. We work closely with clients to co-create performance strategies, offer turnkey onboarding, and support proof-of-concept programs that prioritize measurable outcomes and long-term growth.
At CBE, we don’t just deliver, we collaborate, innovate, and show up with integrity every time.
Learn more at www.cbecompanies.com or contact us at info@cbecompanies.com.
Media Contact:
Casey Cipoletti
Vice President of Marketing
304.751.7212
Casey.Cipoletti@cbecompanies.com
by Jordan Mulford | Jan 27, 2025 | Press Release
Cedar Falls, IA - CBE Customer Solutions is excited to announce Rachel Rybicki as the new Chief Client Success Officer. Bringing 25 years of BPO experience and a reputation for innovation, Rachel joins CBE ready to take client success to a new level with expanded outsourcing services and go-to-market strategies.
Rybicki’s career spans industries from healthcare and insurance to fintech and high-tech. She has managed a $250 million portfolio, designed game-changing client growth strategies, and led high-touch service delivery for global brands. Her expertise combines digital CX, right-shoring and cost efficiency with AI-driven solutions and transformative tech. Rybicki knows how to optimize processes from global labor models to interaction analytics, and she’s always looking for opportunities to drive growth and value for clients.
“Rachel brings a wealth of experience in client success management and a deep understanding of the BPO landscape,” said Erica Parks, CBE’s President and CEO. “Her strategic mindset and proven track record in building strong client relationships make her an excellent fit for this pivotal role within our organization!”
As CBE's Chief Client Success Officer, Rybicki will lead our efforts to ensure the success and satisfaction of our valued clients in the BPO sector and drive strategic growth for our organization. She will work closely with our teams to develop and implement innovative strategies that deliver exceptional service and tangible results for our strategic global partners.
Rybicki shared her thoughts on CBE’s mission and future: “CBE is a special place, starting 90+ years ago as a family-owned company, doing very good work with very good people to run large, complex collections contracts. Our mission now is to accelerate growth in the BPO / Customer Solutions space. Everything we do is centered around integrity and trust, and the best client and customer experiences. I’m surrounded by an entrepreneurial executive team, and an energized sales & marketing team. We have such a solid foundation of people and capabilities, more than ready to make 2025 a year of continued growth and expansion. I’m really proud and excited.”
When she is not creating impactful client and customer solutions, you can find Rachel cheering for the Buffalo Bills, hosting friends and family, or supporting her kids from the bleachers at their football, basketball, baseball/softball, and volleyball games. Based in Buffalo, NY, Rachel balances her fast-paced career with family and community connections. Join us in welcoming Rachel Rybicki to the CBE family!
About CBE Customer Solutions
CBE Customer Solutions is a leading provider of business process outsourcing and customer experience solutions. With a focus on delivering exceptional service, CBE is committed to helping clients across industries optimize their operations, reduce costs, and improve customer satisfaction. For more information about how we’re shaking up the BPO industry, visit https://cbecustomersolutions.com or connect with us on our Facebook and LinkedIn pages.
by Jordan Mulford | Oct 2, 2024 | Press Release
October 2, 2024
Cedar Falls, IA – CBE Customer Solutions is excited to announce the arrival of Leslie Loofbourow as the new Senior Vice President of Growth. Leslie is a driven and enthusiastic sales leader with over 10 years of industry experience in BPO and CX driven solutions. Her expertise spans multiple verticals, including retail, tech, media, and finance, making her a valuable addition to the Customer Solutions team.
Over the course of her career, Leslie has played a major role in accelerating company growth and establishing brand differentiation in competitive markets. She is a skilled brand builder with a talent for impactful storytelling and creative problem-solving. In her new role, Leslie will lead CBE’s efforts in driving strategic growth and new business development in the CX and customer care industry. Her extensive background in solution mapping, value creation, and management of high growth client relationships further strengthens CBE’s capabilities in complex CX solution design.
“We are thrilled to welcome Leslie to the CBE Customer Solutions family,” said Erica Parks, CBE’s President and CEO. “Her leadership and deep expertise in building partnerships, along with her ability to foster brand growth in key markets, will be invaluable as we continue to expand our service offerings and optimize our operations to meet the growing demand of our clients.”
Leslie is a skilled brand builder with a talent for impactful storytelling and creative problem-solving. She has played a key role in building high-performance teams and driving successful customer service initiatives. Her expertise in aligning solutions with client needs will support CBE’s mission to deliver innovative, secure, and efficient customer experiences.
Originally from Dallas, Leslie now lives in Canada with her husband and two children. She devotes her free time to art and education, serving as Board Chair of a local school. Her family splits their time between Winnipeg and enjoying “island life” on Lake of the Woods.
About CBE Customer Solutions
CBE Customer Solutions is a leading provider of business process outsourcing and customer experience solutions. With a focus on delivering exceptional service, CBE is committed to helping clients across industries optimize their operations, reduce costs, and improve customer satisfaction.
