CBE Customer Solutions Leadership Team
Experienced Operators, Credentialed Professionals, and Accountable Partners
CBE has been doing this work since 1933. The team leading the company today brings decades of CX, BPO, healthcare, government, financial services, and operational experience to every program, backed by an average leadership tenure that runs well above industry norms.
When you partner with CBE, you get a team of experienced leaders accountable for your success.
Below, meet the leaders who shape how CBE serves clients, develops people, and runs operations every day.

Meet CBE’s Executive Leadership Team
CBE's executive team brings extensive experience across CX operations, accounts receivable management, government contracting, healthcare, financial services, human capital strategy, and information technology. Each member guides the company's growth while preserving the founding principle that investing in people is the foundation of everything we deliver.

Tom Penaluna
Chairman
Tom is CBE's founder and Chairman, beginning his tenure with the company in 1978. He has led CBE through multiple expansions and acquisitions, growing the workforce from 25 employees in 1986 to more than 1,000 professionals today. Tom has served on the Board of Associated Credit Bureaus of America, on American Collectors Association International committees, and as President of Medical Dental Hospital Bureaus of America. He is the founder of Leader Valley, a business-education partnership program for Cedar Valley K-12 students and is a graduate of Mankato State University.

Erica Parks
President & CEO
Erica joined CBE in 2013 and serves as President and CEO, executing the company's business plan and driving results across the organization. A Certified Public Accountant, she previously held positions at RSM and John Deere and contributes her expertise to the Cedar Valley United Way Board of Directors, the Executive Committee for Cedar Valley Women Connect, and Women Lead Change. Erica holds a Bachelor of Arts in Accounting with a Finance minor from the University of Northern Iowa and an MBA from the University of Iowa.

Nick Michael
Chief Risk Officer
Nick joined CBE in 1997 and serves as Chief Risk Officer, ensuring regulatory compliance, driving continuous improvement, and working closely with clients to align CBE's programs with their requirements. Before CBE, he was Director of International Operations at The Mutual Life Insurance Company of New York (MONY), where he focused on operational efficiency and revenue growth. Nick holds a Bachelor of Arts in Business Administration and Sociology from Principia College and an MBA from the J.L. Kellogg Graduate School of Management at Northwestern University.

Alex Reed
Chief Operating Officer
Alex joined CBE in 2013 as Chief Operating Officer, providing strategic direction across first- and third-party collections, fraud management, and customer care services. With more than 27 years of experience in accounts receivable management, he previously held senior leadership roles within Sallie Mae, leading strategic vision and fiscal guidance across three subsidiaries. Alex is an alumnus of the University of Tennessee, and a diehard fan known to break into an impromptu jig when "Rocky Top" plays.

Dr. Albert E. Smothers
Chief People Officer
Dr. Smothers serves as Chief People Officer at CBE Companies, responsible for the company's human capital strategy across succession planning, talent management, training and development, and compensation. He previously held leadership positions including Director of Academic Affairs and Chief Academic Officer for the University of Phoenix. He brings over a decade of financial services experience from firms including Edward Jones, Invesco, A.G. Edwards & Sons, and Prudential. Dr. Smothers holds a Ph.D. in Organization and Management from Capella University, an MBA from Fontbonne University, a BS from Southern Illinois University, and graduate certificates in Project Management and Marketing from the University of Phoenix.

Melissa Bechtel
Chief Financial & Administrative Officer
Melissa joined CBE in 2013 and serves as Chief Financial Officer, providing the financial and strategic leadership that supports CBE's value-based growth. Across her tenure, she has held positions including Financial Analyst III, Director of Corporate Financial Planning & Analysis, and Vice President of Corporate Strategy. A Certified Public Accountant, Melissa serves on the Junior Achievement Cedar Valley Area Board and the Women Lead Change Advisory Council. She holds a bachelor's degree in accounting and finance from Wartburg College and an MBA from Viterbo University.

Craig Cappelle
Chief Information Officer
Craig leads CBE's information technology strategy, bringing 37 years of industry experience and deep expertise in emerging technologies. He honed his IT strategy expertise through senior roles at TEC Services and GC Services. At CBE, he oversees the development and implementation of IT solutions that enhance service delivery, operational efficiency, and client satisfaction. Craig focuses on practical technology investment that supports operations rather than complicating them.

Alyssa Williams
Chief Strategy Officer & Integrator
Alyssa drives organizational excellence at CBE through cross-functional collaboration, process improvement, and strategic initiatives that support long-term growth and operational scalability. Since joining CBE in 2021 as Director of User Experience, she has advanced through VP & Integrator of IT (2023) to her current role (2024). Before CBE, she spent more than a decade in higher education and outsourced program management at Southern New Hampshire University and Orbis Education. A certified Change Practitioner through Prosci, Alyssa holds a bachelor's degree in English Writing and a master’s in marketing.
Meet CBE’s Senior Leadership Team
The senior leaders running CBE's day-to-day client programs bring deep specialization across operations, business development, training, fraud, analytics, international delivery, marketing, human resources, and enterprise risk. They are backed by the kind of long-tenure expertise that defines how CBE shows up for clients.

Brian Massey
Senior Vice President, Operations
Brian joined CBE in 2010 and leads operations to ensure the company achieves client portfolio objectives while exceeding expectations. Responsible for CBE's compliance with client requirements and federal and state regulations, he continuously evaluates policy effectiveness, reports on emerging trends, and applies continuous improvement principles across CBE's programs. Brian holds a BS from the University of Iowa.

LeGrand Bonnet
Senior Vice President, BPO Operations
LeGrand leads CBE's BPO operations function, bringing more than two decades of experience managing large-scale contact center operations globally, including roles managing operations across North America and Asia. His work focuses on optimizing processes, building dynamic team cultures, and leveraging current technologies and data-driven insights to enhance operational efficiency, deliver exceptional customer experiences, and drive sustainable growth.

Jeff Beelman
Senior Vice President, Business Development & Customer Solutions
Jeff leads CBE's government-sector growth strategy, customer partnerships, and business development initiatives, with extensive experience in government contracting and complex contact center programs supporting agencies including FEMA, CDC, CMS, and the Department of Defense. Before joining CBE, he held leadership roles with Maximus and GDIT, where he built high-performing teams and secured major federal opportunities. At CBE, he is focused on expanding the company's government footprint and driving outcomes for customers and subcontracting partners.

Jonas Bacani
Vice President, International Operations
Jonas has overall responsibility for CBE's business operations in the Philippines, including financial performance, client competitive rankings, and profitability. With more than 18 years of BPO and call center experience, he has managed multi-channel customer engagement programs (inbound, outbound, email, chat) and back-office operations including order management, invoice processing, and online marketing. Jonas is experienced in process and continuous improvement through Six Sigma methodology and automation.

Kristen Rowles
Vice President, Learning & Development
Kristen oversees, coordinates, and executes CBE's training and organizational development programs across three locations. She manages technical and soft-skills training for all employees and the creation, implementation, and maintenance of ongoing development programs. Kristen joined CBE in 2006 as a collection associate and has held roles including Team Captain, Supervisor, Trainer, and Manager of Training. Her career reflects CBE's culture of internal advancement and gives her direct insight into what frontline employees need to succeed.

Brian Sharp
Vice President, Operational Innovation
Brian leads CBE's operational innovation work, with responsibility for activities within the Analytics team and internal application development. His focus is integrating technologies to automate processes across the organization and provide the best possible consumer experience.

Brian Answeeney
Vice President, Operations
Brian brings more than 18 years of expertise in the accounts receivable management industry, including ownership and operation of a collection firm specializing in prime and early-out medical collections. He also shapes collection strategies and operational approaches across key client programs including UTMB. He handles escalations and sensitive issues requiring executive-level involvement, and collaborates with senior leadership to evaluate performance, identify risks, and recommend continuous improvement initiatives.

Jeff Stewart
Vice President, Business Intelligence and Consumer Engagement
Jeff focuses on CBE's collection, analysis, and application of data, ensuring work strategies meet and exceed expectations across every portfolio. He holds a degree in Business Administration and Management from Hawkeye Community College and attended the University of Northern Iowa.

Misty Reinard
Director, Client Relationship
Misty has been with CBE since 2006 and is responsible for setting service standards that drive optimal client satisfaction. She excels at establishing consistency for client requests and communication. Misty previously served as Director of Operations for CBE Education Services and holds a BA from the University of Northern Iowa.

Casey Cipoletti
Vice President, Marketing
With over 15 years of experience leading high-performing teams, Casey develops marketing strategies that drive brand awareness, pipeline growth, and revenue. As an expert in digital marketing and demand generation, she turns market insights into actionable growth opportunities, aligning marketing initiatives with CBE’s business goals. Casey holds a masters in integrated marketing communications from West Virginia University.

Amanda Gantois
Vice President, Human Resources
Amanda’s leadership at CBE covers roles of progressive responsibility within operations, customer service, and HR strategy, supporting a culture of excellence. She oversees all stages of the employee lifecycle and reinforces CBE’s people-first reputation, ensuring HR strategy supports business growth.

Amanda Jones
Vice President, Fraud Operations
Amanda began her time with CBE on the debt collections team, and over the last 16+ years has been promoted to lead CBE’s fraud operations, advancing security, compliance, and trust. Her work strengthens CBE’s fraud and security capabilities, helping clients protect their customers, reputations, and operations.

Tom Lockard
Vice President, Enterprise Risk
Tom leads CBE’s risk and compliance efforts, strengthening operational resilience and reliability. His guidance maintains CBE’s reputation as a trusted partner by ensuring disciplined oversight and data security across customer and back-office operations.
Experienced Leadership in Customer Experience Outsourcing
CBE has been led by experienced operators since 1933. Our leaders bring hands-on experience across CX operations, accounts receivable management, government programs, healthcare, and the technical disciplines behind complex BPO programs. They understand the work because they've done it.
Three Principles Shape Leadership at CBE:
Experience Matters
CBE's long-tenured leadership bring decades of experience to our clients and operations. Our Chief Risk Officer has been with CBE since 1997, our Chairman since 1978, and our President and CEO, COO, and CFO since 2013. That experience provides valuable perspective when identifying risks, solving problems, and guiding complex programs.
Accountability is Personal
Every client engagement has senior leaders accountable for its success. When challenges arise, clients have access to experienced decision-makers who understand their program and can help move solutions forward quickly.
The Work is the Brand
CX operations, accounts receivable management, and government contact center programs are core to CBE. Our leadership reflects that focus, bringing operational expertise, technical specialization, and industry credentials that support complex and regulated programs.


Connect with CBE’s Leadership Team
Every prospective partnership conversation at CBE includes direct access to the senior leaders who'd be responsible for your program. You'll work directly with the operations, business development, and program leaders accountable for your success.
Reach out to connect with the team best suited to your needs and goals.
