There is something different about sitting across the table from a teaming partner in person.
At conferences like RMAi, it’s easy to get caught up in booth traffic, sessions, and scheduled intros. But some of the most valuable conversations happen when you carve out time with the people you’re already aligned with – your partners.
This year, we made that a priority.
Joint Meetings, Unified Message
We didn’t just “run into each other.” We planned joint meetings with prospects and existing relationships. Walking into those conversations side-by-side sends a message:
- We’re aligned
- We understand our roles
- We’ve already discussed the strategy
- We’re serious about execution
And just as important – we’re aligned on how we show up for the client.
At CBE Customer Solutions, that means delivering consistent, brand-aligned customer experiences with a strong foundation in compliance, quality, and accountability.
When partners present as a coordinated team instead of separate vendors, the tone of the meeting changes. Prospects don’t feel like they’re piecing together a solution, they’re seeing one.
Talking Real Deals — Not Hypotheticals
Conferences can drift into high-level talk. “Let’s stay in touch.” “There could be something here.”
This week wasn’t that.
We talked through active opportunities.
We pressure-tested pricing structures.
We aligned on compliance positioning.
We clarified who leads which conversations and when.
That level of clarity matters. Especially in an environment where customer experience, regulatory expectations, and brand reputation are all on the line.
At CBE Customer Solutions, strong partnerships aren’t just about filling gaps, they’re about delivering scalable, high-quality support that protects and strengthens the client’s brand. That kind of dialogue only works when there is trust. And trust is built faster face-to-face than over a string of emails.
Strengthening the Partnership Off the Clock
Just as important as the meetings were the dinners and informal conversations. You learn a lot about how someone operates when you’re not in presentation mode. You talk about where the industry is heading, where risk is increasing, where margins are tightening, and where you’re willing to lean in together.
You also learn how aligned you are on values, not just capabilities. Because the best partnerships aren’t just operational, they’re cultural.
The Real Takeaway
The value of a conference isn’t just new logos. It’s reinforcement.
Reinforcing alignment.
Reinforcing strategy.
Reinforcing trust.
When you return home, knowing:
- Your messaging is tighter
- Your deal approach is clearer
- And your partners are fully synced
That’s when the real momentum starts. Because the best teaming relationships don’t begin at the conference — but they absolutely get stronger there.
Nathan Jones
VP Sales
CBE Customer Solutions