October 2, 2024 

Cedar Falls, IA – CBE Customer Solutions is excited to announce the arrival of Leslie Loofbourow as the new Senior Vice President of Growth. Leslie is a driven and enthusiastic sales leader with over 10 years of industry experience in BPO and CX driven solutions.  Her expertise spans multiple verticals, including retail, tech, media, and finance, making her a valuable addition to the Customer Solutions team. 

Over the course of her career, Leslie has played a major role in accelerating company growth and establishing brand differentiation in competitive markets. She is a skilled brand builder with a talent for impactful storytelling and creative problem-solving. In her new role, Leslie will lead CBE’s efforts in driving strategic growth and new business development in the CX and customer care industry.  Her extensive background in solution mapping, value creation, and management of high growth client relationships further strengthens CBE’s capabilities in complex CX solution design.

“We are thrilled to welcome Leslie to the CBE Customer Solutions family,” said Erica Parks, CBE’s President and CEO. “Her leadership and deep expertise in building partnerships, along with her ability to foster brand growth in key markets, will be invaluable as we continue to expand our service offerings and optimize our operations to meet the growing demand of our clients.” 

Leslie is a skilled brand builder with a talent for impactful storytelling and creative problem-solving. She has played a key role in building high-performance teams and driving successful customer service initiatives. Her expertise in aligning solutions with client needs will support CBE’s mission to deliver innovative, secure, and efficient customer experiences.

Originally from Dallas, Leslie now lives in Canada with her husband and two children. She devotes her free time to art and education, serving as Board Chair of a local school. Her family splits their time between Winnipeg and enjoying “island life” on Lake of the Woods. 

About CBE Customer Solutions

CBE Customer Solutions is a leading provider of business process outsourcing and customer experience solutions. With a focus on delivering exceptional service, CBE is committed to helping clients across industries optimize their operations, reduce costs, and improve customer satisfaction.